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Mobile devices have become integral to everyday life, but moreover, trust and reliance on mobile devices has increased and Zimmerman expects this to have a significant impact on mobile commerce growth in 2014. It is a long/short fund that invests only in publicly traded shares. “It’s a result of more and more technology in the hands of the consumer, which allows them to virtually window-shop,” ShopperTrak founder Bill Martin told Reuters. ET Greenwich, Bonn., April 4, 2014 /PRNewswire/ --  Michael Zimmerman's hedge fund Pr entice Capital believes up to 80% of consumers will embrace commerce in 2014, and anticipates significant increases in the amount of money shoppers spend on-line via mobile. Brands Michael Zimmerman Prentice Capital ignore this shift at their own peril.” 3 Michael Zimmerman's Pr entice Capital fund is an employee-owned financial investment advisory firm head quartered in Greenwich, founded in 2005 by Zimmerman. This view is supported by research published in a report from mobile ad network InMobi which states that 83% of surveyed respondents plan to use mobile commerce in the next 12 months with a further 48% of respondents using mobile to influence their purchasing decisions 1. All rights reserved Hedge Fund News From HedgeCo.Net New York HedgeCo.Net – Michael Zimmerman of hedge fund Pr entice Capital Management BP believes mobile shopping will change the way we shop, an evolution that is already happening. This month's weaker overall retail sales will continue to put pressure on policy-makers, that are dealing with tapering, and retailers, who will need to concentrate on price and better participation strategies to entice consumer spending. And Zimmerman is backing his opinions: his pattern of investing as indicated through Pr entice Capital’s regulatory disclosures shows the Zimmerman hedge fund favours shares with powerful brands and well-conceived mobile and on-line commerce strategies. Michael Zimmerman of Hedge Fund Pr entice Capital on the commerce Shift Published: Apr 4, 2014 12:57 p.m.

The increase was led by a large jump in non-store retailers, which saw an impressive 1.3% MoM increase and 6.8 percent compared with the same period last year 2. A recent Deloitte study1 that found customers who shop across channels spend three times more than store-only customers, and a small but growing percentage of revenue comes from on-line customers who only shop on mobile devices. Despite fewer shoppers in store, Zimmerman believes sales are increasingly driven by sofa shoppers wielding tablet computers. Zimmerman tends to focus on undervalued companies that can gain in value by making changes in the management, strategy or capital structure of the company. Considering that an estimated 64 million new phones and pads are already in consumers hands during the last quarter of 2013, the new year could be a breakthrough year for mobile shoppers. Brands ignore this shift at their own peril.” 3 Michael Zimmerman's Pr entice Capital fund is an employee-owned financial investment advisory firm head quartered in Greenwich, founded in 2005 by Zimmerman. Michael Zimmerman's Pr entice Capital, a hedge fund that invests heavily in consumer retail shares with strong on-line sales strategies, identifies a sales “sweet spot” with mobile and tablet users preferring to spend between $25-$100. Pr entice Capital’s Zimmerman believes that despite fewer shoppers in-store, sales are increasingly driven by sofa shoppers wielding tablet computers. The job market and wages are stagnant, rates of interest and costs edging higher, record numbers of Americans on food stamps and the crisis of higher taxes - all factors that Zimmerman believes mean on-line shopping growth will quicken as consumers turn to their mobile devices seeking ways to maintain lifestyle choices at lower cost. Zimmerman firmly believes customers want to combine pure on-line with visiting shops.

All rights reserved Hedge Fund News From HedgeCo.Net New York HedgeCo.Net – Michael Zimmerman of hedge fund Pr entice Capital Management BP believes mobile shopping will change the way we shop, an evolution that is already happening. At SAC he traded retail and consumer shares for 5 years. Retailers and consumers are resilient but not overly optimistic about the broader economy, but positive retail sales growth continues month-after-month. And Zimmerman is backing his opinions: his pattern of investing as indicated through Pr entice Capital’s regulatory disclosures shows the Zimmerman hedge fund favours shares with powerful brands and well-conceived mobile and on-line commerce strategies. Pr entice Capital Management BP is head quartered in Greenwich, and was founded in 2005 by Zimmerman. ET Greenwich, Bonn., April 4, 2014 /PRNewswire/ --  Michael Zimmerman's hedge fund Pr entice Capital believes up to 80% of consumers will embrace commerce in 2014, and anticipates significant increases in the amount of money shoppers spend on-line via mobile. Intelligent use of Social media and Smartphone data allows forward thinking companies to analyse customer behaviour and quickly address needs and concerns, adapting as necessary. Apple’s phone and pad represented the vast majority of U.S. on-line shopping and sales during Christmas, accounting for more than an 83 percent take of sales compared to Android. Companies like Amazon and Starbucks have actively sought ways to communicate and connect more effectively with customers, creating mobile amps that provide immediate discounts and useful features to consumers. on-line retail giant Amazon is borrowing a tactic from traditional retailers, quietly installing large metal cabinets “Amazon Lockers” in grocery, convenience and drug store outlets accepting packages for additional info customers for later pick-up.

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The data implies that consumers remain cautious with their pocketbooks and purchases. Retailers and consumers are resilient but not overly optimistic about the broader economy,” said NRA President Matthew Shay, but “positive retail sales growth continues month-after-month.” As stated by the Michigan Index, U.S.consumer confidence during August dropped six-year highs. Despite fewer shoppers in store, Zimmerman believes sales are increasingly driven by sofa shoppers wielding tablet computers. Zimmerman also sits as Chairman of the Board of directors at deltas Inc. 1 InMobi commerce Report - February 19, 2014 2 Retail Sales Rebound In February - March 13, 2014 NRA 3 “High-End Brands Are Missing the Boat on Mobile, Study Finds” - washable, 11 Jan. 2012 Blomberg Anywhere Remote Login Blomberg Terminal Demo Request Connecting decision makers to a dynamic network of information, people and ideas, Blomberg quickly and accurately delivers business and financial information, news and insight around the world. “Brands ignore this shift at their own peril.” The fund primarily invests in consumer and retail equity shares. The job market and wages are stagnant, rates of interest and costs edging higher, record numbers of Americans on food stamps and the crisis of higher taxes - all factors that Zimmerman believes mean on-line shopping growth will quicken as consumers turn to their mobile devices seeking ways to maintain lifestyle choices at lower cost.